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Research papers
Research 3.0
This paper describes the philosophy -the rational investigation of applying Neuroscience and Psychotherapy in market research. The authors postulate that ancient wisdom and modern science can be applied to develop a research model that taps into the...
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Lana Novikova, Corrine Sandler
Company: Fresh Intelligence
March 1, 2011
Research papers
Cooking with Goethe
Across individuals, cultures or target groups, Psychological Morphology describes how habits, emotions, visuals, products can be seen as unifying "Gestalten" (shapes) that constantly change and develop. From Goethe's Morphology of living beings via...
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Kirsten Juchem, Thomas Pohne, Ramona Wehlig, Jens Lönneker
Company: Rheingold GmbH & Co. KG
November 18, 2010
Research papers
Don't take action based on this paper
What's UP? Ever thought about UP; Why you speak up in meetings when a hot topic comes UP but at other times you shut UP, make up excuses, so as not to stir UP trouble? And is your communication more like researchers walk into a bar... or rather...
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Maya Bourdeau, Jiao Zhang, Omar Mahmoud
September 15, 2010
Research papers
Deeply understanding the mind to unmask the inner human
Developing successful marketing strategies requires the unmasking of the inner human using appropriate methodologies. This requires an understanding of how the mind works, how humans process information and make decisions. Many misconceptions in this...
Catalogue: Qualitative 2009: The Evolving Human
Author: Katja Bressette
November 19, 2009
Research papers
The impact of the economic crisis
We are in the midst of a economic crisis: the worst recession in 100 years and which may rival The Great Depression of the 1930s. This crisis demands new market research: new methods of data collection, new respondent engagement, new analysis, and...
Catalogue: Congress 2009: Leading The Way
Authors: Peter Cooper, Simon Patterson
Company: QRi Consulting Ltd.
September 21, 2009
Research papers
Bag stories
Greet, Wendy and Ute shamelessly talked with women about the content of their bag. So did their partners around the world, from Shanghai to Stockholm. Bags from 15 countries will tell the stories of their owners. Female insights based on one of the...
Catalogue: Qualitative 2008: Consumer Choice
Authors: Ute Rademacher, Wendy Hesseling, Greet Sterenberg
Company: Colibri Research
November 20, 2008
Research papers
Measuring the immeasurable
The effectiveness of advertising is diminishing. A fragmenting audience, increasing advertising overload and the consumer's growing possibilities of avoiding commercials threaten the relevance of 'above the line' advertising. 'Traditional' measures...
Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Nicole Scheibenreif, Andy Santegoeds, John H. Faasse
June 1, 2008
Research papers
Should we forget advertising awareness?
Advertising awareness, the most used ad efficiency metric, is increasingly questioned by advertisers. Indeed, this measure is based on old economic theories of the consumer behaviour. In the 90s, academic researches, in particular those based on...
Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Valerie Morrisson, Pierre Gomy
Company: KANTAR TNS Malaysia
June 1, 2008
Research papers
